Digital TV is fueling the fire

The twenty first century has witnessed many things, not the least of which is the true flowering of the Information Age. Arguably, social media has boasted the greatest degree of expansion in the last fifteen years, but what about television – Has everything from Facebook to Twitter, Netflix, and Hulu really impacted the percentage of people around the world who watch TV on a regular basis? The short answer is – maybe surprisingly – No. A marketing industry study done in 2014 asked U.S. Respondents if social media had reduced their TV watching; the answers were largely ‘no,’, that social media had in fact made them more aware of TV, and actually enhanced their watching; very few said they were watching less. What about outside the U.S.? Well, it’s estimated that a February, 2015 Cricket World Cup match between India and Pakistan was watched by nearly one billion folks, (That’s billion, with a B). Several large, developing countries, (most notably China), have gained a middle class for the first time in this new century, and one of the very first things those people buy is a new or upgraded television. In this day and age, that means a digital capable TV – Digital TV is fueling the fire.